Press release is a traditional method to convey news related to the company to the outside world. Due to its effectiveness, it has always been one of those methods which are always used to maintain public relations. The benefit that comes with it is immense and no one can deny the role of a press release in exposure of a company. Instant exposure: it is especially true for new companies which are trying to establish trust among the public. The press release gives the much needed outlet via which public can be made aware of the company, its product, its vision, its goal. Without press release, it is very difficult to do read the word and though social media does exist, in times people questions the credibility as thousands of companies claim various claims over course of time but fail in most cases. Press release has a standard procedure which creates trust among the public. SEO effective promotion: when people want something, they go to Google or any other search engine and search for that information. For any product, it holds true as, the public knows that, the search engine gives much more insight than visiting different sites as the search engines are becoming more and smart and giving more accurate suggestions to the public. The press release, if carefully crafted with keywords and relevant content
, can boost the ranking in the search engine and let public find you easily. It can bring more and more traffic to your site because when people will search for the product, your company will be on top of the list. Creating a brand: even with a good quality product, you may fail in market due to lack of trust from public. As the public relations aren’t at strongest, people won’t simply buy the product from that company and will opt for a different alternative one which has more brand value. Press release creates the brand value that is much essential for a new company. Without the brand, the company will be just insignificant among hundreds of other similar companies even with superior products. Making connections inside the market and attracting investors: PR also helps in making new connections inside the market and outside. Even there are cases when, due to the exposure and building up of brand value, investors even from public get attracted and buys share from the company. The close ties with the journalists are as important as it can be as they can be the medium via which, a good PR can be maintained.