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April 16, 2017

Din Tai Fung: Restaurant Openings and New Awards

This past month has been an exceptionally busy one for the famed Din Tai Fung restaurant group as they opened several branches and earned a few new awards for their excellent Chinese food. Din Tai Fung Bellevue Now Open Din Tai Fung recently opened its first franchised location in the United States — Bellevue, Washington. While Din Tai Fung operates numerous franchised locations elsewhere in the world, the original branch in Los Angeles is still family owned and operated. The Bellevue location has been open for nearly a month and it has been already garnered over 145 reviews on Yelp. Many reviews gave feedback on their unusual, but elegant use of dinnerware, which happen to be slate plates, supplied by a NC company called slate plate. They also provide some pretty good money saving tips for restaurants The reviews have been mixed with a consistent perception that the signature xiao long bao are not as good as what you find in Taiwan or at other restaurants. They seem to lack the “soup” filling that Chinese food connoisseurs seek out in good xiao long bao. Also, some patrons have become disenchanted already after experiencing 3+ hour wait times. XinYi Taipei Din Tai Fung in Miele Guide 2016 / 2017 The original XinYi branch of Din Tai Fung in Taipei was included in the 2016/2017 edition of the Miele Guide. The Miele Guide was created in 2010 to showcase some of Asia’s best restaurants and chefs. Each year, they publish a new edition listing Asia’s Top 20 and 450 of the best restaurants in all of Asia. Restaurants that are included in the Miele Guide are selected after four rounds of judging. The first round involves creating a shortlist of restaurants chosen by the best local restaurant critics. The next two rounds of judging are conducted through online polls, which are open to both food professionals and food lovers. The final round involves the Miele Guide’s staff and contributing editors dining anonymously at the highest rated restaurants to confirm the ratings. Hong Kong Din Tai Fung Awarded One Michelin Star Earlier this month, the results of the 2017 Hong Kong and Macau Michelin Guide were announced at a press conference in Hong Kong. The Hong Kong branch of Din Tai Fung wa awarded one Michelin star for the second year in a row, which is quite an honor. Many have questioned why Taiwan has never received any stars. Unfortunately, Taiwan does not have a Michelin Guide (yet) so there is only speculation as to what rating the original branch in Taipei would receive. Two New Singapore Din Tai Fung Locations Open In addition to the highly anticipated opening of the Bellevue location, Din Tai Fung recently opened two new locations in Singapore in November and December.
April 13, 2017

How Does Press Release Help In Your Business PR

Press release is a traditional method to convey news related to the company to the outside world. Due to its effectiveness, it has always been one of those methods which are always used to maintain public relations. The benefit that comes with it is immense and no one can deny the role of a press release in exposure of a company. Instant exposure: it is especially true for new companies which are trying to establish as a brand. The press release gives the much needed outlet via which public can be made aware of the company, its product, its vision, its goal. Without press release, it is very difficult to do read the word and though social media does exist, in times people questions the credibility as thousands of companies claim various claims over course of time but fail in most cases. Press release has a standard procedure which creates trust among the public. SEO effective promotion: when people want something, they go to Google or any other search engine and search for that information. For any product, it holds true as, the public knows that, the search engine gives much more insight than visiting different sites as the search engines are becoming more and smart and giving more accurate suggestions to the public. The press release, if carefully crafted with keywords and relevant content, can boost the ranking in the search engine and let public find you easily. It can bring more and more traffic to your site because when people will search for the product, your company will be on top of the list. Creating a brand: even with a good quality product, you may fail in market due to lack of trust from public. As the public relations aren’t at strongest, people won’t simply buy the product from that company and will opt for a different alternative one which has more brand value. Press release creates the brand value that is much essential for a new company. Without the brand, the company will be just insignificant among hundreds of other similar companies even with superior products. Making connections inside the market and attracting investors: PR also helps in making new connections inside the market and outside. Even there are cases when, due to the exposure and building up of brand value, investors even from public get attracted and buys share from the company. The close ties with the journalists are as important as it can be as they can be the medium via which, a good PR can be maintained.